Our Childrens Academy

Here's an example of a business-to-business sales letter sent to the car dealers by a firm that markets gift cards that replace paper gift certificates. Nothing in parentheses brackets [like this] does not appear in the letter, but it seems only to describe the mechanics of the letter

Author: Alan Sharpe

Target audience: General manager Auto dealerships

Mailer: Sharpe AutoCards [a fictional company for the purposes of this sample letter]

Purpose: Generate appointments for salespeople

[MAILING ENVELOPE]

[Is 5 x 9 inches in size and has a window through which appears a portion of a gift card, personalized with the name of the potential customer. The envelope has a title teaser: Inside: A win-win-lose proposition for your car dealership.]

[Letter]

[Is 8 1 / 2 x 11 inches, the copy on both sides]

December 27, 2007

Brad Carling, General Manager

Tri-City Chev-Olds

Any 123 Street

Anytown OH 12345-9163

[Right here, under the name of the potential customer, is affixed to the letter of a sample gift card drive, custom with the name of the potential customer, and this title: As you can see, this card is successfully written all over it.]

Dear Mr. Carling:

Go ahead, pull this tab amazing little off the paper.

It 'made of plastic. It costs you $ 2 to buy. But it's worth the price a new car, sell your fate. This card is worth the lifetime value of a loyal customer. In sales, service, parts, accessories and referrals. And good will. And free word-of-mouth.

Keep it in your hand for a moment and think of your competition. Consider your goals for the next quarter revenues. You need to increase sales of vehicles new and used? Boost your revenue Parts & Service department? Multiply your accessories department revenue? Customer loyalty that has the guarantee runs out?

This card will help. Big Time. It 'a vital part of AutoCards Sharpe, a custom-branded loyalty and Gift Card program that generates revenue for your dealership. But first, how it works.

Take a look at the front of the card. As You Can see, you customize the card to match the image of the Concessionaire the brand and visual identity. Now it's over. See that the magnetic stripe through the back? It stores information about the value of dollars and each card transaction.

Tickets in hand so that all the activities you want to attract and whose loyalty must be maintained. Walk ins. Be Backs. Looky-Lous. Existing customers. Even the ex-clients. All use the card to purchase products and services from auto dealers only.

To manage the program using a simple card reader connected to a personal computer in stores running our software. For an average car dealership, the start-up cost of buying the operating system and for a year is less than $ 2 per car sold year.

This is what makes the paper. Here's what he does for you.

Please read the brochure that I have enclosed for specific persuasive. You use the card Sharpe AutoCards to:

1. Close more sales discounts beating competitors'

2. Boost your service Department of revenue and repeat business

3. Multiply your accessories department revenue

4. Customers to keep for years after the sale

5. Attract potential customers and increase traffic to your showroom

6. Increased business referrals

7. Increased revenue for the back-end

8. Promote brand awareness of your dealership

Sharpe AutoCards system is up to five times less expensive than the bids competitors. Also, you pay no transaction fees and not have to buy all the annual maintenance contracts. I call that a win-win-lose proposition for you, your customers and competitors.

Use your card today to receive free coffee and donuts for four.

The gift card you are holding has pre-loaded with $ 10 worth of coffee and donuts. Getting a first hand demonstration of how the card works by inviting me to your showroom for a free consultation system AutoCards Sharpe. Give me your gift card, I crawl, the transaction process, and deliver your coffee and donuts. How will you use gift cards a day, this can only be redeemed at work on the paper, ie, Tri-City Chev-Olds.

When is a good time for us to be together for a coffee and a chat your showroom? Call me at 123 456-7891 today and Let's make an appointment.

Yours sincerely,

[signature in blue ink]

Brad Phillips K, Director, Sales

Sharpe AutoCards

© 2005 Sharpe Copy Inc. You may reprint this article online and in print provided the links remain alive and the content remains unaltered (including the "About the Author" message).

About the Author:

Alan Sharpe is a business-to-business direct mail copywriter. Sign up for free weekly tips like this at

www.sharpecopy.com
.

Article Source: ArticlesBase.com – Free Sample Sales Letter: Example of How to Write a Persuasive
Business Marketing Letter

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